Earlier this summer as I was beginning to get more focused on marketing and creating a brand for myself I came across Alex Mather's book on Amazon How to get Illustration Clients . I can't even explain how excited I was to find this book! Here is my review of the book which Alex also featured on his latest blog post. If you haven't signed up for his newsletter, do it...he always has a ton of practical info for illustrators. He also now offers a new course on how to get clients, yay!
I’ve always struggled with being consistent about marketing. I’ve read many illustration books hoping that I would find some practical advice on business from an illustrator’s perspective.
Most of the books I’ve read have great insight into the field of illustration but barely touch on the ever changing world of marketing. When I found Alex’s course I was very excited. I knew I had found exactly what I needed.
Alex gives simple, easy to accomplish steps for illustrators to do every day in order to set themselves up for success. I immediately started implementing Alex’s advice into my workflow and have seen powerful results.
Some are things that you know you should be doing but are intimidating, and it helps when someone who is in the industry can encourage you and give you a clear direction.
Some of the best things about this book are the spreadsheets for organizing clients and the calendar to plan your day. I also love that he gives you practical suggestions for what to say in emails to potential contacts.
Finding new ways to reach out to potential clients and past clients has always been hard for me so his tips were extremely helpful.
If you are a professional illustrator or want to be, this is a must-read. I also teach illustration so I will be passing this along to my students!